
Golf Hills
Emaar South
Starting from
AED 1
Ref no: PH0201

Off Plan
Starting Price AED 4.8M
About The Project
Serro at The Heights Country Club and Wellness is planned as a quiet green address on the edge of the city, a place where the desert softens into landscaped streets, ponds and long walking routes. Created by Emaar Properties, it brings a collection of three, four and five bedroom townhouses and villas into a new master community in Al Yalayis Five. The focus is simple. Give families space, privacy and everyday comfort, then anchor it all in a setting that is designed around wellbeing rather than speed. Prices from about AED four point eight million, an eighty twenty payment plan and a handover currently guided for the first quarter of twenty thirty give buyers time to plan their move or investment.
From the outside, homes at Serro follow a very clear design language. Facades stay light and calm, with pale materials that pick up the colours of the surrounding landscape instead of fighting them. Lines are clean, frames are generous and there is a quiet rhythm of windows, terraces and balconies that keeps each elevation ordered. You notice that there is no heavy decoration. The architecture is modern and future focused, but it is also deliberately simple so that the light, the greenery and the sky do most of the work. It feels like an address that will still read well ten or fifteen years from now.
Inside, layouts are designed around real family routines. Three bedroom homes suit young families or couples who want a guest room and a home office without going straight into a larger villa. Four bedroom options read as proper long term family houses, with clear separation between entertaining spaces and private rooms. Five bedroom villas step up the sense of scale with extra suites for extended family, guests or staff. Built up areas run roughly from four thousand nine hundred square feet to just over seven thousand square feet, so rooms have the volume to take full sized furniture without feeling tight. Circulation is kept logical. You do not lose space to long corridors or awkward turns.
Living and dining areas are mostly open plan, linking directly to terraces and gardens so that indoor and outdoor life can blur in the cooler months. Kitchens are planned as proper working spaces rather than show kitchens only, with sensible runs of worktop, storage and appliance positions that support daily cooking. Finishes lean towards natural tones and soft textures. Floors, joinery and worktops are chosen to be durable and easy to care for, which matters in a family home. Large windows and sliding doors bring in daylight and frame views of planting, greenways or the broader community. The overall mood is quiet, modern and calm.
Bedrooms are treated as genuine retreats. Principal suites tend to include walk in wardrobes or generous storage walls, well proportioned bathrooms and often a terrace or balcony that opens over the garden or community. Secondary bedrooms still feel comfortable, with enough wall space for wardrobes, desks and beds without squeezing. Bathrooms keep to a clean, hotel inspired language with fittings chosen for regular use, not just for show. The intent is clear. These homes are meant to be lived in every day, not only used as occasional holiday houses.
Shared community facilities within Serro and the wider cluster are focused on wellbeing. Walking and jogging paths wind past ponds, landscaped green fingers and small seating pockets. Cycling trails create an easy way to move around without always relying on the car. There are neighbourhood playgrounds for children, calm garden corners for a coffee or a call, and planned fitness and wellness spaces that link back to the larger country club concept. The whole cluster is designed to encourage people to move, to breathe and to slow down a little without feeling cut off from the city.
For buyers who think in numbers as much as lifestyle, the positioning is straightforward. You have a branded Emaar master community of eighty one million square feet, a limited launch of around three hundred and eighty three homes in this phase, a wellness narrative that runs through the entire plan and a payment structure that keeps most of the capital spread through construction. That combination will appeal to end users who want a long term base and to investors who see the potential in an emerging corridor tied to new infrastructure.
Day to day, life in Serro is meant to feel organised rather than complicated. Drive in from Emirates Road or Jebel Ali routes and you move quickly from main highway to quiet internal streets. Parking, drop off and entry have been thought through so that peak school and work times are manageable. Gardens are sized so that families can add seating, a small pool or simple play equipment without the plot feeling crowded. Many homes look over internal green corridors or towards water features, which keeps the outlook soft even as the community grows.
The Heights master plan gives each cluster a slightly different flavour, and Serro leans strongly into that idea of country club calm. You can imagine morning walks past lawns and ponds before work, children cycling short local loops in the late afternoon, and weekend time spent under trees rather than just in malls. The architecture stays consistent enough to make the streets feel composed, but there is still room for owners to express themselves in planting, outdoor furniture and small design choices. Over time that is what often gives a neighbourhood character.
On a practical level, the unit mix and sizes are aligned with the type of residents the area is likely to attract. Three and four bedroom layouts work well for professionals and families who want to be near the new airport, Expo City and key employment zones while still keeping access to older parts of Dubai. Larger five bedroom villas will pull in buyers who see this as a long horizon family base and want room to grow without shifting communities later. In every case the product is being pitched as a future proof home that will stay relevant as the wider district matures around it.

3 - 4
Bedroom Types
80/20
Payment Plan
2030
Handover
4,904 - 7,075 sqft
Unit Sizes
Gallery
Amenities
Prime Position
Key Distances
About Community
The Heights Country Club and Wellness is being shaped as a full scale community rather than a single project. Spanning around eighty one million square feet in Al Yalayis, it brings together homes, schools, healthcare, mosques and retail in one connected plan. Thirteen point nine million square feet are kept as open space, parks, ponds and greenways, which changes the character of the entire area. At the centre sits a dedicated wellness hub, with facilities and programmes that support physical health, mental balance and social connection.
Location is one of the quiet strengths of the master community. Sitting along Emirates Road, it enjoys direct access to the new Al Maktoum International Airport, which is planned to become one of the largest aviation hubs in the world. Expo City and Dubai Investment Park sit within a short drive, while Business Bay, Meydan and the older core of the city are roughly half an hour by car. Next to The Heights you find established equestrian facilities and polo grounds, which reinforces the country club mood and offers another layer of leisure for residents.
As more phases complete, The Heights is expected to feel like a self contained district where daily needs stay close. Retail streets, cafés, restaurants and community services are built into the plan so that most errands can be handled without leaving the area. For residents of Serro this means that over time you are not only buying a townhouse or villa, you are buying into a wider environment where wellness, space and long term liveability have been treated as core ingredients rather than afterthoughts.

Flexible Payments
10%
BOOKING
70%
CONSTRUCTION
20%
HANDOVER
| Percentage | Description | Cumulative |
|---|---|---|
| 10% | On booking | 10% |
| 70% | During construction | 80% |
| 20% | On handover | 100% |
Common Questions
The Developer
Emaar Properties is one of Dubai's most established master developers and one of the companies most closely associated with the city's transformation into an international residential, tourism and commercial centre. Founded in 1997 by Mohamed Alabbar, the business has expanded from property development into shopping malls, hospitality, entertainment and international real estate while maintaining Dubai as its principal market.
Mohamed Alabbar remains Founder and Managing Director, while Amit Jain serves as Group CEO. Emaar Properties PJSC is listed on the Dubai Financial Market, while Emaar Development PJSC operates as its majority owned subsidiary focused specifically on build to sell residential development in the UAE. This structure means individual Emaar residential communities may sit operationally within Emaar Development while remaining part of the wider Emaar Properties group.
The company's defining early achievement was Downtown Dubai. Emaar developed the wider district containing Burj Khalifa, Dubai Mall, Dubai Opera, hotels, offices and thousands of residences, establishing the master community approach that would later be repeated across several parts of the city.
Dubai Marina, Arabian Ranches, Emirates Living and later Dubai Hills Estate broadened this residential strategy. These communities demonstrated Emaar's ability to work across very different formats, from central apartments and waterfront towers to suburban villas, golf neighbourhoods and large family communities.
Emaar's approach differs from developers that mainly acquire individual plots within third party master plans. The company frequently controls the wider destination, including landscaping, retail, roads, hospitality, community facilities and the release of successive residential neighbourhoods. This allows Emaar Properties Dubai to shape the character of a location over many years rather than completing one building and moving on.
Hospitality is another important part of the wider business. Address Hotels + Resorts, Vida Hotels and Resorts and Palace Hotels form part of Emaar's own hospitality platform and appear across several residential schemes. These should be distinguished from external brand collaborations such as Armani, where Emaar has worked with Giorgio Armani on hospitality and residential concepts.
The company now has one of Dubai's broadest completed residential track records, supported by an equally significant pipeline of Emaar off plan projects. Current growth is concentrated around major destinations including Dubai Creek Harbour, Emaar South, The Oasis, The Heights Country Club and Wellness and Grand Polo Club and Resort.
Dubai Creek Harbour has become one of Emaar's most important long term waterfront destinations. The community combines apartment neighbourhoods, parks, promenades, hospitality and Dubai Creek Marina beside the Ras Al Khor Wildlife Sanctuary. Address Harbour Point, Vida Creek Harbour and Palace residences have already introduced Emaar's hospitality brands into the master plan.
Current residential activity remains substantial. Valia at Dubai Creek Harbour is among the newer apartment launches, while Creek Bay and Creek Haven continue the expansion of contemporary waterfront housing. Dubai Square, unveiled in late 2025, is planned as a major future retail and entertainment anchor for the wider destination.
At the luxury villa end of the market, The Oasis by Emaar represents one of the company's largest recent commitments. The master plan was significantly expanded after its original launch and is centred on low density villas, extensive waterways and landscaped parks. New phases continue to broaden the residential offering, with large four to six bedroom homes forming the core of the community.
Grand Polo Club and Resort takes a different approach. Launched in 2025, the major master community is built around polo, equestrian facilities, landscaped green spaces and luxury villas. The plan covers approximately 5.54 million square metres and includes 22 villa communities with more than 6,600 residences.
The Heights Country Club and Wellness is another important emerging destination. Its master plan places wellness, greenways, water features and outdoor recreation at the centre of the residential environment. Newer releases such as Serro and Serro 2 show Emaar continuing to develop larger family homes alongside landscaped community infrastructure.
Emaar South remains significant because of its position within Dubai South near Al Maktoum International Airport and Expo City Dubai. The community already contains villas, townhouses, apartments and an 18 hole championship golf course, with new launches including Golf Hills, Golf Fields and Golf Vale continuing its expansion.
Together, these developments show how Emaar Properties Dubai continues to operate across several distinct residential markets. Emaar properties for sale range from completed homes in mature communities to apartments in expanding waterfront districts and luxury villas within entirely new master plans. For clients comparing off plan projects in Dubai, the company's principal distinction remains the scale of its master planning and the depth of its completed delivery record.


Emaar South
Starting from
AED 1
Ref no: PH0201

Dubai Creek Harbour
Starting from
AED 2
Ref no: PH0475
Dubai South
Starting from
AED 1
Ref no: PH0474
